The 2017 British LGBT Awards were the most spectacular, diverse and inclusive yet.
At a lavish ceremony in central London, community leaders and unsung heroes rubbed shoulders with Caitlyn Jenner, newlyweds Tom Daley and Dustin Lance Black, as well as Little Mix’s Jade Thirlwall.
Prince William delivered a moving acceptance speech after being honoured for his work to stop the bullying of LGBT children, and news of both his nomination and win attracted worldwide print, online and broadcast coverage.
The awards also recognised the growing efforts of UK businesses in implementing progressive working cultures, and Balfour Beatty, PwC, Barclays and Netflix were all handed awards by hosts Mel Sykes and Alan Carr.
Since their inception in 2015, the LGBT Awards have attracted a range of marquee talent, including Sir Ian McKellen, Clare Balding and Kylie Minogue.
Over the past three years, Daniel Hughes PR has been involved in all areas of the awards: researching nominees, putting together a prestigious judging panel, securing celebrity, corporate and media attendees, and ensuring they have a brilliant night once they get there.
The ceremony is now the most influential LGBT awards ceremony in Britain and that’s down to a meaningful, multi-phase PR and marketing strategy that balances the media’s thirst for celebrity with genuine messages about the giant strides the LGBT community is making in the world.
Legacie’s successful story of constructing modern residential developments, as well as the sensitive restorations of historic buildings, has been communicated to the people that matter by DHPR. .
A successful partnership with ION has seen DHPR help strengthen partnerships with key stakeholders in the private and public sector and share news about the company’s projects to the media. .